SCUZIES / HQ
content production · weekly system · creative direction

start here

instagram feed / this week
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3 posts daily · 21 weekly starting target
story placements / this week
0
track actual posts · target adjustable
shoot shot list / tuesday
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check off captures as you shoot

priorities / this week

production status

TIKTOK / NOT LIVE YET
Login needed before publishing begins.

Tuesday + Thursday: four-hour in-person sessions are the working schedule. Confirm specific shoot time with Anaïs.

today's posting checklist

Check off a slot only when the post is actually published. It will also appear in your daily record.

weekly publishing calendar

Instagram starts at 3 grid posts/day. TikTok is a future target—not an active publishing requirement until the login and workflow are ready. You can write post ideas into each slot and check them off when live.

weekly output

adjust posting targets

TikTok stage

No TikTok output is counted until the account is active; the long-term brief is 7–10/day.

tuesday / shoot preparation

november 10, 2026 · draft

shot list · editable / check as captured

before the shoot

session notes

Saved automatically on this browser.

shoot objective

Capture a reusable library rather than trying to film dozens of unrelated TikToks. Prioritize footage that can become IG grid posts, Stories, and later TikTok-native variations.

CAPTURE

Product details, rotating garments, BTS, Anaïs speaking to camera, office moments, editorial movement.

LEAVE WITH

Clearly labeled footage, noted best takes, a list of missing shots, and an edit queue for the week.

content strategy / reference library

formats → footage → posts

content buckets

reference research / TikTok

Study repeatable *formats*, not just aesthetics: frequency, hooks, series, founder appearances, product close-ups, BTS, and how often footage is reused.

references / notes

Store links or notes under the right content bucket. The aim is a reference library you can open together on Tuesdays.

operations / deliverables

what needs to move forward

task board

weekly scope

Creative direction + strategy
Concepts, references, content planning, art direction
Production
1–2 shoots per week, including prep
Editing + content
IG posts, Stories, cuts, platform variations
Publishing + management
Captions, scheduling, approvals, calendar
Ads
Audit/fix; ongoing scope still to define

daily record

completed work / automatic log

completed posts and tasks

notes / today

Checked posts and tasks are logged here automatically, with the date you completed them.